Have you noticed how some URLs start with HTTPS and some with just HTTP?

And do you know that when you visit an HTTP site, the information you enter on that site is not necessarily secure?

Google takes web security seriously, and that is reflected in their commitment to “naming and shaming” unsecured websites as outlined in the Google Security blog post.

As of January 2017, HTTP sites that require passwords or credit cards will be marked as non-secure in Chrome.

non https site marked not secure in Chrome

Non HTTPS sites will be marked not secure in Chrome

With Chrome constantly gaining in popularity as a browser, this is going to have a huge impact on businesses that are not ready, willing, or able to make these changes to their websites.

And there’s more…

In following releases, we will continue to extend HTTP warnings, for example, by labelling HTTP pages as “not secure” in Incognito mode, where users may have higher expectations of privacy. Eventually, we plan to label all HTTP pages as non-secure, and change the HTTP security indicator to the red triangle that we use for broken HTTPS.

non-HTTPS sites to be marked not-secure

Now, that is going to put people off visiting your website!

Google also suggests that over time, they will regard HTTPS in a positive light when servicing search results.

Now that you realise the importance of delivering you website over secure connections, you will need to know how to go about it. The good news is that you DON’T have to spend a fortune on web certificates, in spite of what people may tell you!

We can do the whole thing for you – particularly if you have a WordPress website. Not only that, but the methods we use also speed up your website (another Google ranking factor) AND secure your website from malicious hacking attacks.

Please Contact Us Today to find out how we can help you beat the Google “Non-Secure” site penalty, boost your search rankings, speed up your website and secure your site from malicious attacks!

 

 

About Dave Offen